Search leader.
AI builder.
Investor.
I’m Amos Ductan, SVP of Search at Razorfish, where I lead our Media AI Center of Excellence. I write about discovery and markets, and build tools that put those ideas into practice.
Where search is going
Selected articles and conversations on AI discovery, brand visibility, and the next era of search.
Search isn't dying. Consumer discovery is expanding.
Google search revenue grew 19% with query volume at all-time highs. AI isn't replacing search — consumers are layering new discovery on top of it.
The CMO's guide to AI visibility
Winning in AI answers takes more than GEO — it takes a coherent brand narrative across owned and third-party ecosystems that AI systems can trust.
ChatGPT ads' platypus problem
Treating AI answer-engine ads like classic search ads misses what they are — brand-building surfaces that need their own creative and measurement, not last-click math.
Named a Google "Agency Changemaker"
Google named me one of ten agency leaders rethinking talent, strategy, and transformation with AI — in Think with Google's Agency Changemakers series.
The Razor's Edge of AEO
A long-form profile on answer-engine optimization, the build-vs-buy call for agencies, and using AI tools as a working dad.
OpenAI vs. Google — how the AI battle will affect brands
Commentary on the OpenAI–Google AI race: why technical SEO now has to make content easy for AI chatbots to navigate and surface.
Things I've built and shipped
I build with AI daily — not as a demo, but as working product. These are live, public sites I designed, built, and run: data references, market tools, and things my family actually uses.
Broken Stocks
A rules-based read on equities in both directions, refreshed nightly, with 13,299 names in the latest site snapshot: the Broken List flags structural decline, the Phoenix list names the few that have finished falling, and a public track record measures both against what happened next. Recognition, not advice.
Housing Almanac
Six decades of U.S. home-sales history — 1963 to today — organized so every year and every metro has its own page. Built as a citable reference, and AI answer engines already cite it.
Bright & Early
Where can the kids go at 6 a.m.? A finder for early-morning, kid-friendly places near you — born from weekends in our house that start well before sunrise.
Selected essays
How I think about AI, market cycles, and the patient work of teaching my family about capital.
The Age of Steering Intelligence
AI expands what we can do. The harder question is whether we are developing the judgment to direct it, evaluate it, and take responsibility for the result.
Cycles Analysis 101
How I read markets from low to low: cycle anatomy, right and left translation, failed cycles, and why price action comes before everything else.
Teaching my kids to invest before the world teaches them not to
The world runs a curriculum on money — lottery thinking, FOMO, fear at the lows. At our kitchen table we run a competing one.
Markets move in cycles — I wait for the lows
I'm foremost an investor and student of price. I think about markets with a cycles framework — measuring them from low to low, across timeframes — which requires the patience to act only when the structure confirms.
I lead search at one of the world's largest agencies, manage my family's capital through market cycles, and write about how all of it is changing.
I'm Amos Ductan — a husband and father in West Orange, New Jersey. I majored in psychology twenty years ago, and it turned out to be the most practical thing I ever studied: search is human intent at scale, markets are human emotion at scale, and AI is now a mirror held up to both.
Professionally I've spent nearly two decades at Razorfish, where I serve as SVP, Search, leading the national paid search practice — and recently took on the additional role of leading our Media AI Center of Excellence. Long enough, in other words, to have watched the discipline reinvent itself three times, and to be genuinely useful in the current reinvention, the AI one.
Personally, the same analytical habit runs through everything: the markets I study nightly, the systems I build with AI, and the slow, deliberate project of teaching my family how capital works. I speak English, Spanish, and Haitian Creole — and I believe range is something you practice, not something you claim.
- RoleSVP, Search — RazorfishLeading the Media AI Center of Excellence
- EducationB.A., Psychology
- Based inWest Orange, New Jersey
- LanguagesEnglish · Spanish · Haitian Creole
- RecognitionGoogle Agency Changemaker, 2026Think with Google
Let’s compare notes
For speaking invitations, interviews, or strategic conversations about search, AI, and markets.